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Designed to empower kids and simplify morning routines by going back to basics.


More than a kids fashion box

We want to bring back the fun in this everyday routine by using fashion as a vehicle to empower, inspire and connect with kids by going back to wardrobe basics.


What makes us a BLAST™?

Kids (and their parents) love our BLAST™ method of wardrobe selection, simplifying their morning routines while empowering them to have an eco-friendly, sustainable and fun fashion mindset.

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NAPPA Recipient

This innovative and mom-created fashion company not only offers affordable and socially responsible brands, but it comes with the BLAST™ method of wardrobe selection for kids. It's sustainable and eco-friendly'

Best Family Product, NAPPA Evaluator
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Eco-friendly & Sustainable.

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When I discovered Choulala Box, I instantly fell in love with the modern styling. I love how Choulala Box really got me to look at the gaps in Kai's wardrobe.


I am just going to jump the gun and say it: I'm obsessed with Choulala. Super cute kids clothes all picked out for you.


We are head over the moon with the quality & assortment of items. They send crayons for your child to color the box. Such an amazing company! 


We are finding the outfit choices so versatile. So many combos to choose from. The packaging, crayons are such a cute idea! 


We received our box ... and I've gotta say we LOVE it! The clothing is so carefully chosen, the fit is great and the fabrics are so soft! 


I've had quite a few rave compliments from mommy friends and passersby alike - they all love and ask about my son's outfit .. it's unique, light and comfortable fabric and perfect for outdoor play! My son often asks to put the pieces on for the day! Choulala Box is simply the best! 

Jenny W.

These pieces are INCREDIBLE, are beautifully matched together using the BLAST method, and quality items that will last us many many wears!


We LOVE every piece. They are seriously Layla's favorite pieces in her closet. 

Mina A.

So in love with everything ... the quality is wow! A hidden gem!