Goodbye winter.
Hello easy on and off wear.
SHOP WEAR
Hello creativity.
Spark everyday discoveries.
SHOP PLAY

We are obsessed with empowering kids through their everyday routines.

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For the magic of childhood

We believe that childhood is magical and that we can spark kids curiosity, creativity and confidence using their everyday routines. So we curate quality pieces that are fun (for them), modern (for you) and sustainable (for our planet). 

SHOP PLAY COLLECTION

"Play is the work of the child"

~Maria Montessori

A wardrobe in five categories

Bottoms | Choulala Box
Bottoms
Layers | Choulala Box
Layers
Accessories | Choulala Box
Accessories
Socks & Shoes | Choulala Box
Socks & Shoes
Tops | Choulala Box
Tops

"Never do for a child what they can do for themselves."

~Maria Montessori

Our Fashion Approach

Our Award-Winning BLAST™ method for wardrobe selection simplifies fashion into five categories, giving you the tools to build a child friendly wardrobe. This empowers them to self-dress, fostering their independence and confidence.

Build a BLAST™ Box

When I discovered Choulala Box, I instantly fell in love with the modern styling. I love how Choulala Box really got me to look at the gaps in Kai's wardrobe. 

- Joy G.

I am just going to jump the gun and say it: I'm obsessed with Choulala. Super cute kids clothes all picked out for you

- Jenn H.

We are head over the mood with the quality & assortment of items. They send crayons for your child to color the box. Such an amazing company!

- Annalee R.

We are finding the outfit choices so versatile. So many combos to choose from. The packaging, crayons are such a cute idea!

- Priya

We received our box ... and I've gotta say we LOVE it! The clothing is so carefully chosen, the fit is great and the fabrics are so soft!

- Kirsten

I've had quite a few rave compliments from mommy friends and passersby alike - they all love and ask about my son's outfit .. it's unique, light and comfortable fabric and perfect for outdoor play!

- Jenny W.

The pieces are INCREDIBLE, are beautifully matched together using the BLAST method, and quality items that will last us many many wears!

- Nora A.

We LOVE every piece. They are seriously Layla's favorite pieces in her closet.

- Mina A.

So in love with everything .. the quality is wow! A hidden gem!

- Irma

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