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BLAST™

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Designed to empower kids and simplify morning routines by going back to basics.

#UNBOXING

More than a kids fashion box

We want to bring back the fun in this everyday routine by using fashion as a vehicle to empower, inspire and connect with kids by going back to wardrobe basics.

Mink Twist Leggings

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Knit twist leggings with a soft, thick faux-mink fleece lining. One of the most versatile pieces to build in any wardrobe, transitioning easily from winter to spring and back to fall. 

Shooting Star Vest

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Button down Vest in supersoft cotton with the ever trending star print.

Bunny Hairband

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What little girl doesn't love to show some personality than with her 'A' for 'Accessories' in her BLAST categories. This bunny hairband will definitely get a squeal from her while also self-motivated to get dressed for the day.

You & Me Training Set

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These two piece retro lined Adidas inspired jogging set is one of our top picks this season. We love them worn together or separate with other pieces on hand.

Dumble Sherpa Skirt

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Skirt in Sherpa fleece with two side pockets, elasticized waistband. Sure to be a huge hit with your little one who loves to add a bit of girl into her everyday self-expression.

#fosterindependence

What makes us a BLAST™?

Kids (and their parents) love our BLAST™ method of wardrobe selection, simplifying their morning routines while empowering them to have an eco-friendly, sustainable and fun fashion mindset.

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NAPPA Recipient

This innovative and mom-created fashion company not only offers affordable and socially responsible brands, but it comes with the BLAST™ method of wardrobe selection for kids. It's sustainable and eco-friendly'

Best Family Product, NAPPA Evaluator
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ABOUT US

Eco-friendly & Sustainable.

Kids don't need a ton of clothes. They need pieces that can be mixed and matched easily. That's why we simplified it for them (and you) with our BLAST™ method for wardrobe selection, that teaches fashion should be eco-conscious, sustainable but also fun!

We also want to be more than just another kids fashion box. We are passionate about kids using our BLAST™ method for early self-dressing to foster independence and inspire confidence. With every purchase we provide you and your kids the tools to help you empower, inspire and connect with them in this everyday routine. 

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Testimonials

When I discovered Choulala Box, I instantly fell in love with the modern styling. I love how Choulala Box really got me to look at the gaps in Kai's wardrobe.

Joy

I am just going to jump the gun and say it: I'm obsessed with Choulala. Super cute kids clothes all picked out for you.

Jenn

We are head over the moon with the quality & assortment of items. They send crayons for your child to color the box. Such an amazing company! 

Annalee

We are finding the outfit choices so versatile. So many combos to choose from. The packaging, crayons are such a cute idea! 

Priya

We received our box ... and I've gotta say we LOVE it! The clothing is so carefully chosen, the fit is great and the fabrics are so soft! 

Kirsten

I've had quite a few rave compliments from mommy friends and passersby alike - they all love and ask about my son's outfit .. it's unique, light and comfortable fabric and perfect for outdoor play! My son often asks to put the pieces on for the day! Choulala Box is simply the best! 

Jenny W.

These pieces are INCREDIBLE, are beautifully matched together using the BLAST method, and quality items that will last us many many wears!

Nora

We LOVE every piece. They are seriously Layla's favorite pieces in her closet. 

Mina A.

So in love with everything ... the quality is wow! A hidden gem! 

Irma