We're the only kids fashion shop that was designed to empower kids to have a BLAST™

Fashion is a playground

... so let them play!

We believe childhood is magical and that early self-dressing sparks independence, confidence and creativity. So we curate quality wardrobe pieces that are fun (for them), modern (for you) and responsibly manufactured (for our planet).

Wardrobe Pieces

Five categories

... no muss, no fuss! 

Our award winning BLAST™ method for wardrobe selection simplifies fashion into five categories, empowering you to build a sustainable and Eco-friendly wardrobe, no matter your style.

The Wardrobe Box

Refresh their summer wardrobes with one of our six wardrobe box combinations, without getting off your couch (well ... you'll have to snag it on your front door step but that's the tiny exception).

Baby Capsule Wardrobe

When I discovered Choulala Box, I instantly fell in love with the modern styling. I love how Choulala Box really got me to look at the gaps in Kai's wardrobe. 

- Joy G.

I am just going to jump the gun and say it: I'm obsessed with Choulala. Super cute kids clothes all picked out for you

- Jenn H.

We are head over the mood with the quality & assortment of items. They send crayons for your child to color the box. Such an amazing company!

- Annalee R.

We are finding the outfit choices so versatile. So many combos to choose from. The packaging, crayons are such a cute idea!

- Priya

We received our box ... and I've gotta say we LOVE it! The clothing is so carefully chosen, the fit is great and the fabrics are so soft!

- Kirsten

I've had quite a few rave compliments from mommy friends and passersby alike - they all love and ask about my son's outfit .. it's unique, light and comfortable fabric and perfect for outdoor play!

- Jenny W.

The pieces are INCREDIBLE, are beautifully matched together using the BLAST method, and quality items that will last us many many wears!

- Nora A.

We LOVE every piece. They are seriously Layla's favorite pieces in her closet.

- Mina A.

So in love with everything .. the quality is wow! A hidden gem!

- Irma

The BLAST™ Mom Chronicles

Empathy (towards us)  to diffuse (their) tension

Empathy (towards us) to diffuse (their) tension

"Big emotional reactions to my kids behavior were teaching my kids to have big emotional reactions to each other (and others)."

~ Suzanna Haltern, Certified Emotional Code Practitioner

June 11, 2020
Resiliency during mealtime battles

Resiliency during mealtime battles

"A positive mealtime experience starts with focusing on your job in feeding your family and in trusting your child to do his/her part with eating."

~Crystal Karges, Registered Dietitian Nutritionist

May 19, 2020
A pandemic through rose-colored glasses

A pandemic through rose-colored glasses

"How I continued in the spirit to inspire, connect and empower my kids during this pandemic and normalizing our new normal for them."

~ Rola Amer, Choulala Box Founder

March 15, 2020

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