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THE NEW believes that children's fashion - typically defined by strong signature colours and childlike prints - often differs adult fashion. However, THE NEW is different. As reflected in their name, they have committed to bringing the newest fashion trends from adult fashion into children designs. Their collections all reflect Danish fashion with attitude and style. With a subtle palette of colours and unique prints and edgy statements cut in fashion yet functional styles, THE NEW encourage children to find their own style, away from the normal children's clothing universe. Always with a glint in the eye and a twist of humor. They love girls in beautiful dresses climbing trees and boys with open shirts and ribbed jeans.