for the magic of childhood

Our Story

Choulala kids

Choulala weaves together style and sustainability while sparking kids curiosity, creativity and confidence.

Items they will love on repeat.


Our ethical approach

We curate from independent designers, local brands and those that employ women. All our brands are vetted to be made with quality fabrics, ethical manufacture and modern design. Some of the countries we carry brands from are Canada, USA, Denmark, Spain and South Korea.


'Never do for a child what he can do for himself.'

Maria Montessori


We're committed

We are a small shop that has a big impact to our local communities. For each item you purchase from us, we take proceeds to provide 3 meals to families at our local food bank. In 2021, we stepped up our game and added a 1000 trees planted goal. For each order that rings through our shop, we donate proceeds to have one tree planted across Canada and the USA.


My Story

I'm Rola. owner of Choulala Kids.

Life as a working mom of two is unforgiving. Making the most of my time is an obsession. That's why I found when I empowered my kids to get things done on their own, I had one less thing to check off my to do list.

I developed the BLAST™ method for wardrobe selection to empower my kids as young as 2 years of age to self-dress. I was amazed how quickly their motivation and self-confidence grew. We got a little bit famous with this method with features in some major editorials like and Goop, and received the National Parenting Product Award for Best Family Product.

Since then, I've made it a personal mission of mine to build a shop that has kids self-empowerment in mind. Everything is curated by me for my own kids' emotional development. If you ask me where's the best place to build their self-confidence, I'd say start with the everyday routine of self-dressing!