Let's have a BLAST™!

We encourage parents to see fashion and self-dressing as more than a simple task of putting on and off clothes. To use it instead to connect, empower and inspire independence and confidence while having fun!

Choulala Box gives you the tools with the BLAST™ method to simplify wardrobe selection and bring back the fun in this everyday task.

it connects

it develops their curiosity so that they can discover what makes them unique

its fun

it brings back the joy in their everyday routine to get them off on a good start

it empowers

it gives them the confidence that they can do anything on their own

it inspires

it creates a positive feeling in them that lays the foundation for a 'can do' mindset

A Key Developmental Milestone

Parenting Experts and Psychologists all agree that there are emotional benefits attached to finding the time and patience in teaching our kids the art of self dressing as early as 2 years of age. In fact, there are six key developmental milestones reached.

The 6 Key Developmental Milestones

Fine Motor Skills

When they learn to button, zip, buckle and snap themselves up.

Gross Motor Skills

When they learn how to balance and coordinate their arms and legs for putting clothes on and off.

Cognitive Skills

When they learn the sequence that clothes go on.


When they learn the different types of clothes, colors and sizes.

Time Perception

When they coordinate the right pieces for varying weather conditions.


When they learn to express themselves through their outfit.

Our Commitment to having a BLAST™!

We want to be more than just another kids fashion box. That's why with every purchase from Choulala Box, you and your little ones receive our BLAST™ Guide and coloring activity kit. We also have a beautifully illustrated 49-card deck to teach wardrobe basics while empowering them to have fun! Included in all Build Your Own Box.

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My Story

rola amer, founder

"Life as a working mom of two is unforgiving. Making the most of my time is an obsession. That's why I found when I empowered my kids to get things done on their own like self-dressing, I had one less battle to deal with each morning. I love watching my three year old gleam in confidence when she has coordinated and dressed 'all by herself'. A bonus has also been seeing my own evolution of letting go of a perfectly curated life!"