Let's have a BLAST™!

We encourage parents to see fashion and self-dressing as more than a simple task of putting on and off clothes. To use it instead to connect, empower and inspire independence and confidence while having fun! Choulala Box gives you the tools with the BLAST™ method to simplify wardrobe selection and bring back the fun in this everyday task.

Our Commitment to having a BLAST™

We want to be more than just another kids fashion box. That's why with every purchase from Choulala Box, you and your little ones receive our BLAST™ Guide and coloring activity kit. We also have a beautifully illustrated 49-card deck to teach wardrobe basics while empowering them to have fun! Included in all Build Your Own Box.

Good Vibes

Spark some fun in their everyday with our Good Vibes collection, especially curated for being safe and cozy at home this summer. 

A Key Developmental Milestone
Parenting Experts and Psychologists all agree that there are emotional benefits attached to fostering early self-dressing that lays the foundation for a can-do mindset.

rola amer, founder

"Life as a working mom of two is unforgiving. Making the most of my time is an obsession. That's why I found when I empowered my kids to get things done on their own like self-dressing, I had one less battle to deal with each morning. I love watching my three year old gleam in confidence when she has coordinated and dressed 'all by herself'. A bonus has also been seeing my own evolution of letting go of a perfectly curated life!"